Cattlemen's Corner
The West Virginia Beef Council connects farmers and consumers by sharing the stories, experiences, and information that shape West Virginia’s beef community. Explore how the Beef Checkoff works, how WVBIC invests your checkoff dollars, and the programs and resources available to both producers and consumers.
What is the Checkoff?
The Beef Checkoff is a producer-funded marketing and research program designed to increase demand for beef.
Pay the Beef Checkoff
By law, all producers selling cattle or calves in West Virginia must pay $2 per head to support the efforts of the Beef Checkoff program.
Beef Quality Assurance
BQA is a nationally coordinated, state-implemented program that helps producers maintain proper management practices.
Marketing Plan
The West Virginia Beef Council invests Beef Checkoff dollars in strategic marketing, education, and promotion efforts designed to strengthen demand for beef and build consumer trust. Learn more about the priorities, strategies, and programs guiding our work in the West Virginia Beef Council Marketing Plan. Take a look at our Budget.