The joy of cooking starts with beef.
Featured Pasta Meals
Recipe Collections
Down-Home Roasts
Welcome home to the mouthwatering aroma of a perfectly prepared beef roast. Go ahead, take your seat at the table. Let the deliciousness begin.
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One Dish Meals
Busy parents need to get meals on the table quickly. No news there. But something that makes it even better is if the quick meal is nutritious, simple and can be made using only one pot, pan or skillet.
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Flavor Boosting Rubs & Marinades
Looking for big flavor and minimal effort? Want to customize your next meal with a steak rub? Learn what rub and marinade recipes can do for you.
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Pay the Checkoff
By law, all producers selling cattle or calves in West Virginia must pay $2 per head to support the efforts of the Beef Checkoff program.
Keep Exploring West Virginia Beef
Cooking with Beef
From perfect steaks to weeknight ground beef, our quick, step-by-step lessons help you master beef with confidence by dinnertime.
Beef Nutrition
Learn how beef provides the nutrition you need and the balance you crave. Incorporate beef’s nutrients as part of a balanced plate to stay energized throughout the day.
Raising Beef
Understand how we raise the bar on raising beef and discover the shared commitment to cattle care for generations to come.
Food Professionals
Stay up to date on the latest trends, industry news, consumer insights and menu inspiration to learn how beef makes every menu better.