The Beef Checkoff

Your Beef Checkoff Can

Did you know you help grow demand for beef in more than 80 countries? Find the answers to frequently asked questions so you can become more familiar with the beef checkoff.

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Masters of Beef Advocacy (MBA)

Consumers love beef, but they have questions. Every farmer has a great story to share.

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Beef Quality Assurance (BQA)

When better quality cows leave the farm and reach the market place, the producer, packer and consumer all benefit.

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Return on Investment (ROI)

See how much each dollar invested into the checkoff brings back to the beef industry.

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