The People Behind Beef

From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate.

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Explore the Beef Lifecycle

Let’s explore how beef gets from pasture to plate.

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Animal Care

Farmers work diligently to manage their cattle for optimum health.

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Cattlemen and the Environment

Conservation principles are used at every point in the beef lifecycle.

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The Beef Lifecycle

Beef has the most complex lifecycle of any food, and it takes two to three years to go from pasture to plate. Today's beef requires a dedicated community of experts who help create a wholesome, high-quality product that people can feel good about eating.